FIFA has revealed an exciting and bold new brand identity for the FIFA Women’s World Cup Australia & New Zealand 2023™, incorporating a vibrant new visual approach that aims to unite and inspire people around the world through the power of the FIFA Women’s World Cup™ and women’s football.
The brand identity and emblem incorporate the vibrant local landscapes and rich colours of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries. A radial motif featuring 32 colourful squares – celebrating the new expansion to 32 participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.
Check it out HERE
